Since 1990, the Spanish company Bebé Due has focused on a variety of products for babies and small children and is said to be responsible for every smile. Quality, security and design are the hallmarks of Bebé Due products which have really one objective and that is the welfare of the baby which in turns leads to satisfied and relaxed parents. The years of experience and recognition from consumers and the industry have helped make Bebé Due a reference brand in the children’s market.

As babies and little children are particularly vulnerable, parents invariably seek products which boast true quality and security. Recognizing this, Bebé Due has gone beyond simply designing and developing their own products but have now decided to add further value by giving their products High IQ Freshness for the Fall/Winter 08/09 collection. This intelligent effect can now be found in the Bebé Due Children’s Car Seat collection as well as in some accessories such as babby carrier, head hugger, air cushion and will be added to other collection in the future.

High IQ Freshness

Textiles play an important role in odor development as a result of interactions between textiles, sweat, skin and skin flora. With the built-in High IQ Freshness effect, the fabric is specially treated with antimicrobials which prevent unpleasant odors from being absorbed by the material. This method is completely safe even for children’s delicate skin and has the added advantage of providing enhanced comfort with prolonged textile freshness leaving the child feeling constantly fresh, clean and comfortable. The long lasting performance of High IQ Freshness ensures all-day, everyday protection for the lifetime of the textile.

For more information, please contact:

loraine_stantzos @huntsman.com