Basel, Switzerland, July 10, 2007 - Huntsman Textile Effects, global leader in textile solutions, announces that it’s High IQ® Easy Care Plus brand has been selected for the premium lines of VanHeusen dress shirts to be sold at selected retail stores throughout Thailand. VanHeusen is licensed to Cassardi International Co., in South East Asia which already uses the High IQ Easy Care Plus label for many of its International brands such as The Savile Row, John Langford, Alain Delon, Carven, Santa Barbara and Valentino Rudy.
In connection with its first studio opening in Thailand on July 5th at Siam Paragon Department store in Bangkok, VanHeusen announced its promotional partnership with Huntsman for this new dress shirt collection.
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Since we have developed our goods with High IQ Easy Care Plus our products have received overwhelming positive response from the market“ says Mr.Boonnam Boonnamsap, Chairman of Cassardi International Co., Ltd.
Recent studies show that consumers increasingly request garments that provide excellent wash and wear behavior in conjunction with a pleasant handle and comfort. Consumers say the easy care benefit is critically important or a major influence on their purchasing behavior and it is no wonder retailers are now responding to this demand.
“We are delighted that a top of the line label as VanHeusen has chosen Easy Care Plus for its shirting in Thailand” says Lee Howarth, Global brand Manager for High IQ at Huntsman. “With High IQ, VanHeusen will be able to fulfill a promise to its customers. Furthermore, through our extensive cooperation with Cassardi we look forward to introducing High IQ Easy Care Plus fabrics to the millions of consumers who demand the best from their clothes.”
High IQ Easy Care Plus is perceived as ‘the’ benchmark in the industry with regards to performance. Treated garments retain that smart, pristine look during wear and the need for ironing after washing and drying is eliminated.
Cassardi International Co., Ltd., is the sales, marketing and brand management arm of Boonsiri International Group, an importer and manufacturer of many licensed brands and an original-equipment manufacturer which was established 50 years ago and holds manufacturing, marketing and distribution licenses from the UK, the US and Germany.
High IQ® from Huntsman International LLC is the first comprehensive global branding program for textile colors and effects. Designed to add value both for the consumer and the entire textile processing chain, High IQ is the mark of Innovation and Quality. The branding scheme covers effects for textiles such as Cool Comfort, Lasting Color, Freshness, Sun Protection, Easy Care and Active Comfort.
For more information, please visit Huntsman’s High IQ website at: http://www.high-iq.com/
More information on the Cassardi range visit http://www.cassardi-inter.com
Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has 14,000 employees and over 75 operations in 24 countries. The Company had 2006 revenues from all operations of over $13 billion.
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. Accordingly, there can be no assurance that the company’s expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by securities and other applicable laws.
High IQ® is a registered trademark of Huntsman Corporation or an affiliate thereof in one or more, but not all, countries.