South Hall, Stand FA 21156
 
High IQ, which stands for Innovation and Quality, is Huntsman’s global branding program for innovative textile color and finishing effects. The six ‘intelligent’ effects, encompassing a broad array of performance features, will give manufacturers in the ready-to-wear, active wear, children’s and swimwear markets the ability to deliver meaningful product innovation to their consumers.

The High IQ collection provides features and benefits to meet today’s consumers’ desire in their clothing. These effects can be used individually or combined to provide multiple benefits in the finished product:

• NEW! Fabrics treated with Active Comfort repel water on the outside surface and wick moisture on the inside without visible show through. The finish leaves the garment silky soft. Consumers stay dry and comfortable and don’t have to endure unsightly perspiration marks.
• Lasting Color helps fabrics retain their original color. Bright colors remain vibrant and darks stay deep and true, wash after wash, so clothes keep looking newer longer.
• Sun Protection special agents added to the garment shields consumers from the harmful effects of both UV-A and UV-B rays.
• Easy Care Plus ensures that clothes go from dryer to hanger without a stop at the ironing board. And the Plus? Special processing makes fabrics soft and silky to the touch.
• Cool Comfort gives garments state-of-the-art moisture management properties with an incredibly soft hand, so consumers don’t have to sacrifice comfort for performance.
• Freshness prevents unpleasant odors from being absorbed by the garment. Consumers feel fresh and clean even after a workout at the gym.

Learn all about intelligent effects at The Magic Marketplace, Las Vegas Convention Center from February 13 to 16, 2007, South Hall, Stand FA 21156. We look forward to seeing you there.

www.high-iq.com or contact us at info@high-iq.com

www.magiconline.com

About Huntsman Textile Effects

Huntsman Textile Effects is a leading global supplier of textile solutions, manufacturing a broad range of dye and chemical products that enhance the color and performance properties of finished textiles. The business serves over 10,000 global customers from 11 manufacturing facilities located in eight countries.