Basel, Switzerland, April 27, 2007 - Cabana Life hits the stores with a new line of clothing which combines fashion with function by offering stylish clothing with 50+UV protection through High IQ® Sun Protection. The cotton collection offers a variety of beach-essentials including hats, cover-ups, tunics, shirts, and pants for boys, girls, women, and expecting moms. These "beach club chic" styles have garnered a celebrity following that includes Madonna, Gwyneth Paltrow, Marcia Gay Harden, and Lisa Kudrow.
Cabana Life founder and melanoma survivor, Melissa Papock explains, "Cabana Life stands for style and high-quality sun protection. Our customers expect the best, and Cabana Life delivers the best by using long-lasting, High IQ® Sun Protection in its upscale products. We use High IQ
® Sun Protection for two very important reasons:
1 -It is the #1 UV protective treatment available, which lasts the lifetime of the garment
2- It is made by Huntsman, a company that shares our socially-conscious mission of skin cancer research and education through the Huntsman Cancer Institute.”
Did you know that a typical lightweight, white cotton t-shirt has the equivalent of only SPF5?* “High IQ
® is helping Cabana Life fulfill a promise to its customers who expect superior performance in all the company’s products,” explains Lee Howarth, Global Brand Manager at Huntsman Textile Effects. “At Huntsman we recognize the growing awareness and demand from consumers for sun protection. This High IQ
® range helps to ensure that Cabana Life’s garments will not only be fashionable but will provide the wearer with the highest level of protection against the sun's harmful UV-A and UV-B rays, making it essentially skin care you can wear.“
Cabana Life strives to increase skin cancer education through numerous strategic partnerships with non-profit organizations such as Huntsman Cancer Institute, The Skin Cancer Foundation, Women's Dermatologic Society, Live4Life, and many others.
High IQ
® from Huntsman International LLC is the first comprehensive global branding program for textile colors and effects. Designed to add value both for the consumer and the entire textile processing chain, High IQ is a sign of Innovation and Quality. The branding scheme covers effects for textiles such as Cool Comfort, Lasting Color, Freshness, Sun Protection and Easy Care.
For more information, please visit Huntsman’s High IQ
® website at:
http://www.high-iq.com/ More information on the Cabana Life range is available at
www.cabanalife.com Huntsman is a global manufacturer and marketer of differentiated chemicals. Its operating companies manufacture products for a variety of global industries, including chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging. Originally known for pioneering innovations in packaging and, later, for rapid and integrated growth in petrochemicals, Huntsman today has 14,000 employees and over 75 operations in 24 countries. The Company had 2006 revenues of $13 billion.
Statements in this release that are not historical are forward-looking statements. These statements are based on management’s current beliefs and expectations. The forward-looking statements in this release are subject to uncertainty and changes in circumstances and involve risks and uncertainties that may affect the company’s operations, markets, products, services, prices and other factors as discussed in the Huntsman companies’ filings with the Securities and Exchange Commission. Significant risks and uncertainties may relate to, but are not limited to, financial, economic, competitive, environmental, political, legal, regulatory and technological factors. In addition, completion of transactions of the type described in this release is subject to a number of uncertainties and to negotiation and execution of definitive agreements among the parties and closing will be subject to approvals and other customary conditions. Accordingly, there can be no assurance that the transactions will be completed or that the company’s expectations will be realized. The company assumes no obligation to provide revisions to any forward-looking statements should circumstances change, except as otherwise required by securities and other applicable laws. For additional information, please see our current report on form 8-K filed on the date hereof concerning the same subject matter
High IQ
® is a trademark of Huntsman Corporation or an affiliate thereof in one or more, but not all, countries.
* Source: The Skin Cancer Foundation