Debenhams, a major UK high street department store, has launched a new line of women's leisurewear incorporating Huntsman’s High IQTM Cool Comfort effect. The garments provide the very popular Pineapple range of active wear with an added level of comfort. Fast-acting wicking properties leave the wearer with a pleasant, cool and dry feeling, even after vigorous exercise. High IQTM Cool Comfort will be available on women’s jogging pants, three-quarter-length pants and tops. Colors will include Dark Gray and Rose.
“High IQTM is helping Debenhams fulfill a promise to its customers, who expect
superior performance in all the company’s products,” explains Lee Howarth, Global Brand Manager at Huntsman Textile Effects. “Our Cool Comfort effects, which last the life of the textile, ensure that garments remain comfortable even during and after strenuous activity.”
Debenhams is a leading group of department stores with a strong presence in key product categories including women’s wear, men’s wear, household goods, health and beauty, accessories, lingerie and children’s wear. Debenhams is distinguished by its own unique mix of exclusive lines, including “Designers at Debenhams”, and third-party brands.
High IQTM from Huntsman International LLC is the first comprehensive global branding program for textile colors and effects. Designed to add value both for the consumer and the entire textile processing chain, High IQTM is a sign of Innovation and Quality. The branding scheme covers effects for textiles such as Cool Comfort, Lasting Color, Freshness, Sun Protection and Easy Care.
More information on innovation and quality from Huntsman is available at high-iq.com.
More information on the Pineapple range is available at www.debenhams.com/products/pineapple.