Keeping Cool in Action
Changes in consumer awareness and behavior have created a need for clothes that stay fresh and are free from undesirable odors, even after prolonged wear.
Thanks to protection built in during fabric dyeing and finishing, the new High IQ
® lasting freshness program ensures that garments remain odor-free. These beneficial effects will stay, even after repeated washing.
Look out for the latest technological advances in High IQ
® lasting freshness!